Brand review
What people already recognise, what still works, and what is holding the brand back.
A new look, all the way through.
When the business has grown past its look, we refresh the identity and carry it through the website, so everything a customer sees feels like one brand.
What is included
Visual identity
Type, colour, imagery and layout that give the brand a clear, consistent voice.
Logo refinement
A cleaner, sharper mark, refined to keep the recognition you have earned, or redrawn when it is time.
Brand guidelines
A short, practical guide your team and suppliers can follow.
Website relaunch
The new identity applied to a new website, with your rankings protected.
Launch assets
Social profiles, templates and email signatures, ready for the day you switch.
What you get out of it
- 01
A brand that matches the business
The way you look catches up with the quality of what you do.
- 02
One consistent impression
Website, social and documents all speak the same visual language.
- 03
A calm switch over
Everything is ready at once, so the change feels deliberate.
How it runs
- 01
Listen
Your story, your customers and where the business is heading.
- 02
Explore
A small number of considered directions, shown on real pages.
- 03
Refine
One direction developed into a complete identity and guidelines.
- 04
Relaunch
Website, social and templates switched over together.
Recent work
All work
Want to see a direction for your industry first? Browse the concepts (15 industries)
Rebrands, answered
Something else on your mind? Ask us directly
Do we have to change our logo?
Not always. Many rebrands keep the logo and refine it, and change the type, colour and layout around it. We recommend a new mark only when the old one is holding you back.
Will customers still recognise us?
That is part of the brief. We keep the elements people already associate with you and make them clearer.
Can you rebrand without rebuilding the website?
Yes, though most clients do both together so the new identity launches everywhere at once.
Will a rebrand affect our Google rankings?
Not if the website relaunch is handled properly. We keep URLs where possible, redirect the rest and watch Search Console after launch.
Has the business outgrown its look?
Other services: websites and apps, software and solutions, automations and tools, seo and analytics, redesigns and immersive.
Related: e-commerce websites, interactive websites.